Saturday, April 5, 2008

The Design of Dreams

So week one of Spring quarter is over.

Last night was Amanda's cast's performance of the opera at ccm and she and the show were great. All of the performances, the music...everything was wonderful. It was especially fun that plenty of people came out to see her and my projections. My stuff worked great, and the forest animals and knockout scenes got big laughs from the audience. I'm running the projections again tonight, and then the cast party is afterward.

All of this projection work is reminding me how much I love the theatre, and I talked to Isabella, the lighting designer, about what theater design and production classes are open to non-majors at ccm. I'm definitely going to have to try and take some next quarter. Who knows, I might even need to keep the option open of getting my masters in Theatrical Design at ccm. We'll see, I've obviously got time to consider these things.

Anyway, this post is still about California. A few months ago I saw a typography tour of Brooklyn on the AIGA website. It was very cool, but walking around Hollywood after reading that article, I was noticing more and more how cool the type of Hollywood is. I mean, Hollywood is a town that was almost built around typography. The typography and graphic design of the town is a big part of what created the spirit of Hollywood.

The Brooklyn article explained the date of creation of the designs. I unfortunately don't know them, but I can give you pictures and explain where they are. So here you go, the following pictures are of typography I thought was interesting or cool along Hollywood Blvd, Highland Ave, and Sunset Blvd. Enjoy!


1. Marquee of the Historic Hollywood Theatre, now the home of the Hollywood Guiness World of Records

2. Vertical marquee on the side of Grauman's Egyptian Theatre

3. Vertical marquee on the side of Grauman's Chinese Theatre

4. Some of my favorite type in Hollywood, the sign on the roof of the Roosevelt Hotel

5. Cinegrill Cabaret Lounge sign on the Roosevelt Hotel. The sign usually has interesting messages displayed on it. Here it says "Alienation Produces Eccentrics or Revolutionaries"



1. The vertical marquee on the side of the beautiful Scientology Building on Hollywood Boulevard. Those Scientologists sure have a lot of money.

2. The type on Walt's star on the Hollywood Walk of Fame

3. The marquee high on top of the roof of the El Capitan Theatre Building

4. A unique sign for a few shops along Hollywood Boulevard

5. Large sign for an army surplus store along Hollywood Boulevard.

6. The Crossroads of the World along Sunset Boulevard.


1. The vertical marquee on the Hollywood Theatre

2. Sign for Mel's Diner along Highland Ave

3. Department of Water and Power Building off of Highland

4. Vertical marquee on the Hollywood History Museum building

5. Numbers on 1606 Highland Ave.

6. Max Factor Make Up Studio lettering on the side of the now-Hollywood History Museum

7. Lettering along the fence of the Hollywood Center Motel


1. Classic Hollywood street sign, here for Las Palmas Ave

2. "Time to Shop" on an old building that is now a thrift store along Highland Ave

3. Old Hollywood Playhouse sign

4. Sign out front of the Hollywood Center Motel

5. More from the Crossroads of the World complex

6. lettering on Gianelli Square, an old strip mall-like building along Highland Ave


Well, there you have it, some of my favorite typography from around the Hollywood and Highland Area. I hope you've enjoyed this post, there probably won't be many more for now. My computer is on the fritz again, which sucks, but its something new this time. Now it forces itself to go to sleep over and over again after its been on for too long. Not cool.

Anyway, I'll see most of you people that would read this in the next couple days. For everybody else, have a great week!

much love,
Alex